Sea Cloud Cruises Names North America Leaders
Sea Cloud Cruises has announced two senior leadership promotions as part of its strategic expansion into North America. Mirell Reyes will take on the role of CEO of North America, overseeing all sales, marketing, and communications activities across the region, while Kevin Smith has been appointed chief sales officer, leading North American sales and managing global consortia partnerships. These appointments will strengthen the cruise line’s expansion into North America, marking a key milestone in its growth strategy.
In her new position, Reyes will report directly to Global Chief Operating Officer Victoria Seidel, who serves on the board and as a shareholder from Germany. Seidel praised both leaders for their vision and dedication, noting that their expertise will uphold the brand’s heritage, dating back to 1931 and the legacy of socialite Marjorie Merriweather Post. Under their leadership, Sea Cloud Cruises aims to deepen its presence in key North American markets and build on partnerships that enhance its boutique sailing experiences.
Reyes and Smith joined Sea Cloud Cruises in mid-2023 with a clear mandate to raise the brand’s profile among U.S. and Canadian travelers. In less than two years, they secured preferred-supplier status with elite consortia such as Signature Travel and Virtuoso, and introduced all-inclusive pricing that bundles shore excursions with voyage fares. Travel advisors have welcomed the streamlined pricing model, which simplifies planning and offers transparent value. By prioritizing guest satisfaction and advisory partnerships, the team has laid a strong foundation for further growth.
Beyond itinerary enhancements, the leadership duo has driven the launch of Cultivated Journeys, an enrichment program featuring cultural workshops, culinary demonstrations, art discussions, wellness seminars, and historical lectures that immerse travelers in each port of call. Notable guest contributors have included celebrity chefs Michael Collantes and Laurent Tourondel, journalists Kerry Sanders and Joel Siedman, and literary luminaries arranged by Books & Books founder Mitch Kaplan. Sea Cloud Cruises’ partnership with Steinway continues to deliver world-class onboard concerts, with pianists such as Travis Moser performing aboard the elegant Sea Cloud Spirit.
Reyes and Smith have also expanded exclusive land programs, offering signature pre- and post-cruise stays in iconic destinations including Istanbul, Marrakesh, and Panama City. These tailored extensions allow residents to explore UNESCO World Heritage sites, historic medinas, and vibrant local markets before setting sail. With over 35 years of combined experience in luxury small-ship cruising, both executives share a passion for Italian-inspired hospitality and personalized service. Their combined expertise is expected to drive robust bookings and elevate Sea Cloud Cruises’ reputation as a leader in immersive, upscale travel.
Prospective travelers and travel advisors seeking to learn more about Sea Cloud Cruises’ North American offerings can contact their preferred travel professional or call 1-888-732-2568. Additional information, including detailed itineraries and booking options, is available at www.seacloud.com. As the cruise line continues to chart a course for expansion, these strategic appointments signal a renewed commitment to delivering bespoke experiences that blend maritime heritage with modern luxury, ensuring that every voyage exceeds the expectations of discerning travelers in North America and beyond.
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