Lionel Messi’s MiM Hotels Joins The Meliá Collection in 2025
Meliá Hotels International and MiM Hotels have announced a strategic partnership that will see Meliá take over management of the MiM Hotels portfolio starting November 1, 2025.
MiM Hotels, the boutique hospitality brand owned by global football icon Lionel Messi, will become part of The Meliá Collection, Meliá’s luxury portfolio of distinctive, independently styled properties. The MiM portfolio currently includes six boutique hotels in Spain’s most exclusive destinations—Sitges, Sotogrande, Mallorca, Ibiza, Baqueira Beret, and Andorra—all operated under lease agreements.
Each MiM property embodies Messi’s personal vision of modern luxury, featuring sleek, contemporary design by renowned interior designers such as Luis Bustamante and Lázaro Rosa-Violán. Signature elements like the “Messi Suite” and displays of curated memorabilia pay tribute to Messi’s legacy while creating a uniquely personalized experience.
Culinary excellence is central to the MiM concept, with Michelin-starred chef Nandu Jubany leading the dining experience in select locations including Baqueira, Andorra, and Sotogrande. His restaurant concept, HINCHA, blends Mediterranean flavors with Argentine influences to deliver refined yet approachable gastronomy.
Wellness and sustainability are also core pillars of the MiM brand. Each hotel features eco-friendly design and wellness facilities, including hydrotherapy circuits, customized spa treatments, and serene spaces for relaxation. Guests can also enjoy outdoor activities such as golf, hiking, and skiing in destinations like Sotogrande, Andorra, and Baqueira Beret.
MiM Hotels cater to a variety of travelers, offering adults-only properties—such as MiM Sitges, MiM Mallorca, and MiM Ibiza—and family-friendly resorts in Andorra, Sotogrande, and Baqueira Beret. All MiM properties are LEED-certified and equipped for small-scale meetings, group events, and private celebrations.
With 26 hotels open or in development across more than 12 countries, The Meliá Collection brings together independently operated luxury properties that retain their distinctive character while benefiting from Meliá’s global distribution, marketing, and loyalty platforms.
Gabriel Escarrer, Chairman and CEO of Meliá Hotels International, said, “The strength of this alliance lies in the synergy between MiM Hotels and The Meliá Collection. Both share a passion for excellence and authenticity, offering discerning travelers exceptional experiences inspired by a global icon like Leo Messi and supported by Meliá’s world-class hospitality expertise.”
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