Qatar Airways, Swizz Beatz Launch Global “Creative 100” Art Initiative
Qatar Airways has launched the “Creative 100,” a new global cultural platform developed in partnership with Grammy-winning producer and entrepreneur Swizz Beatz. The initiative will annually recognize 100 influential figures shaping contemporary culture across art, music, design, fashion, sports, and technology.
The airline will draw on Swizz Beatz’s experience as founder of The Dean Collection, the art collective he leads with his wife, Alicia Keys. Established in 2014, The Dean Collection has supported emerging and established artists through a major private art collection, the “No Commission Art Fair,” direct grants, and partnerships with museums and art institutions.
The collaboration between Qatar Airways and Swizz Beatz was unveiled during Art Basel Paris, held October 24-26, 2025. The first Creative 100 honorees have already been named, including South African DJ and producer Black Coffee, Olympic fencing champion Miles Chamley-Watson, Bang & Olufsen CEO Kristian Teär, AMBUSH co-founder Yoon Ahn, Ferrari Chief Design Officer Flavio Manzoni, sculptor Kennedy Yanko, visual artist Patrick Eugene, and Dior Homme Jewelry Director Yoon Ahn.
The initiative is intended to become a long-term cultural platform and “global creative movement,” according to organizers. The debut celebration will take place during Art Basel Doha in February 2026, where the inaugural Creative 100 will be formally honored.
Qatar Airways will also host supporting events in Miami, Hong Kong, and Basel, launch a dedicated digital platform, and offer exclusive experiences to Privilege Club loyalty members. The partners will additionally co-produce collaborative art projects, including special aircraft liveries. The first, featuring Qatar Airways’ Formula 1 partnership theme, was unveiled alongside the announcement on a Boeing 777-300ER.
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