A thoughtful approach to preventing inauthenticity

The Rolling Stone Culture Council offers tips on how to avoid the pitfalls of appearing disingenuous and driving consumers away, including Change Ready Leadership’s Gregg Brown, who encourages the avoidance of “platitudes, common slogans and generic language that seems trite.” Other telltale signs of inauthentic marketing include knee-jerk reactions to competitors, following trends too closely, always selling instead of taking time to show appreciation and forgetting to focus on consumer needs.