ABC International launches e-commerce platform
ABC International has launched an e-commerce shop to sell air travel related products directly to passengers.
“In a such difficult time we felt the need to study a solution not only for our trusted airline partners but also for the real engine of the industry: the passenger,” said Alberto D’Ambrosio, CEO of ABC International.
The e-commerce platform, Fly Safe, is the first step of a long-term and expanding B2C strategy, for ABC International, which has plans to reach more sales platforms such as airports duty-free shops and sales points closer to passengers.
According to the company, Fly Safe is a line of products dedicated to travellers who give priority to the sanitisation aspects and aim to fly in a virus-free and fully sanitised cabin environment and includes masks, seat covers and sanitising spray.
Fly Safe Protective Masks are manufactured in Italy by ABC INTERNATIONAL using custom-made technical fabrics conforming to the OEKO-TEXT Standard 100, the highest standard in the textile industry. Water-repellent and subject to Sanitized TH 22-27 antibacterial treatment, Fly Safe Masks antibacterial action can be re-activated after washing them at 40°C and then ironed for few seconds.
Fly Safe Disposable Protective Seat Covers are made of a light non-woven fabric allowing uttermost seating comfort on any different aircraft seat (leather or fabric covered). Fly Safe disposable seat cover is conceived with an easy design and is able to fit in few seconds any economy class seat model.
Fly Safe Seat Sanitising Spray is a special product to sanitise aircraft passenger seat surfaces before seating. Made of a hydrogen-peroxide-based cleaning and disinfectant products it removes/kills germs from surfaces in few sprinkles. Fly Safe Spray is especially conceived for aircraft cabin use and is suitable for both leather and fabric seat covers.
“Our Fly Safe products are made available to the passengers directly through our e-commerce website. Soon they will be also available in shops and alternative channels. However, we keep our primary commitment to serve airliners with an outstanding service,” stated D’Ambrosio. “The Fly Safe array of products is available on B2B bases too. It can be provided, personalised or not, directly to those airliners adopting cabin safety policies and oriented to high premium service standards”