Adtrav Adds Deem’s Etta to Tech Offerings

Travel management company Adtrav has partnered to make Deem’s Etta corporate travel booking and management platform available to clients as part of its technology offerings, the companies announced. Adtrav, which reports a customer base of more than 250 companies and specializes in travel management for corporate, government and nonprofit entities, is the latest of several TMCs to strike up a partnership with Deem for use of the Etta platform, joining Fox World Travel, Vancouver-based Worldgo, Hunter World Traveland AAA Corporate Travel. Adtrav chief technology officer Robert Reynolds said the two companies plan “continued collaboration … as we further integrate our technologies and innovate for the future.”

Michael B. Baker  www.businesstravelnews.com