AERQ APEX 2022 special: creating a new global economy in the sky

Inflight Editor Satu Dahl spoke exclusively with aircraft cabin digitalisation company AERQ ahead of the Airline Passenger Experience Association’s annual event, APEX Expo, which takes place from 25-27 October 2022 in Long Beach, California.

What is AERQ most looking forward to at the APEX Expo?

AERQ can´t wait to have many fruitful discussions and to connecting with other experts and industry partners again this year in Long Beach. The team is looking forward to show visitors the digital platform AERENA, including its Inseat System and Cabin Digital Signage. Additionally, Cabin Digital Signage Studio will be presented which gives airlines full ownership of content management and the visual expression of their cabin – from a personalised Welcome Board to virtual ceilings and windows.

Are there recent news you’d like to share?

AERQ takes the opportunity to further introduce AERENA – the platform for digital engagement, empowerment, and intelligence. Creating revenue, savings and growth through an open IT platform enabled by an inseat system and Cabin Digital Signage.

AERENA will facilitate greater passenger engagement onboard the aircraft leading to a deeper understanding of passengers’ inflight behaviours and needs. This opens opportunities for new revenue for airlines and selected partners through advertising, e-commerce, destination services and more.

Through AERENA, airlines will be empowered to gain complete control over their digital cabin experience by logging into AERENA and designing their choice of applications, media content, and graphical user interface (GUI) to benefit from time and cost savings in application and content deployment due to simpler and faster operational workflows, updating new applications and media content onto the aircraft in days not month.

By smart data capturing, analytics and matching, AERENA provides insights into and enhanced understanding of passengers to ensure accurate data-driven and intelligent decision making to grow airlines’ business through a digital experience as unique as their guests.

Driven by a user-centric approach, the cabin touchpoints are intuitive and enable ease-of-use for the passenger. This interaction is ultimately the key for the passengers on board to engage and become part of the platform and the new cabin experience.

How do you see aircraft cabin digital solutions evolving in the future?

AERQ sees the aircraft cabin as a space for new ideas, business development and as an ecosystem including an airline, passengers and third parties to create a new global economy in the sky.  Our vision is that, with the help of digitalised cabins, airlines will create revenue, savings, and growth while passengers benefit from a personalised experience. Digital solutions could make the time spend on board even more valuable, productive, and worthwhile. This way airlines will be more than a means of transport, but will bring meaning, joy, and value to journeys across their fleets.

All this is possible with AERENA. AERENA provides the latest digitalisation technology, combining state-of-the-art cabin touchpoints that inspire interaction on board leading to a deeper understanding of passengers’ in-flight behaviours and needs. This allows airlines to offer passengers the right content, products and experiences at the right time, opening new revenue opportunities for themselves and selected partners through advertising, e-commerce, destination services and more.