Agencies advising brands on how to react to Capitol unrest

Media and PR agency executives say brands have suspended marketing activities and are reviewing their next steps due to the volatile situation in Washington, D.C. The Scratch Collective’s Amy Cheronis says, “[I]f you have a true and authentic track record as a brand that stands up for its values or for what’s right, I’d stay the course and deliver a message steeped in empathy,” while The Many’s Davis Jones notes, “There’s a lot of energy in all things political and that’s affecting brands. The main thing is pausing and reevaluating.”