Agency CEOs form new multicultural agency, United-X

Gallegos United founder and CEO John Gallegos and Crossmedia founder and CEO Kamran Asghar have formed a new agency dubbed United-X that’s designed to reach the increasingly diverse American consumer base. “Where multicultural might be perceived today as a volume minority, when you look at it from a growth perspective, it flips, [and] multicultural is the growth majority,” Gallegos says.