Air Canada Forms New Partnership With Sabre

Air Canada, the national carrier for the country, has signed a deal with Sabre to develop its National Distribution Capability (NDG). The NDC is supported by the travel industry to help lower fares, among other things.

“This new partnership is the result of long-standing discussions, and it marks a significant next step towards delivering on Air Canada’s distribution promise: a smooth transition for agencies and travel buyers – both larger and smaller,” said Roshan Mendis, chief commercial officer at Sabre Travel Solutions. “NDC is a corporate priority for Sabre as an enabler of modern retailing. We share this vision with Air Canada and support its ambitious retailing and distribution goals, while ensuring agencies will benefit from the ample choice, efficiency and transparency of the Sabre travel marketplace.”

Air Canada will launch its NDC content before the end of the year.

“We’re proud to bring the broadest range of rich Air Canada content, travel options and services to our customers and agency partners by taking this next step with Sabre,” said Mark Nasr, executive vice president, marketing and digital at Air Canada.

When Air Canada’s NDC content does go live, not only are fares expected to drop slightly but so are the fees for travel advisors.

Sabre also has a similar deal in place with Aeromexico.