Alaska, Lyft team up for loyalty partnership program

By linking their Alaska Air Mileage Plan with their Lyft account, customers can now earn one mile for every $1 spent on Lyft rides in the US and Canada. Over the holiday season, members will earn double miles. “We always want our guests to have a terrific travel experience, even when they’re not flying with us. Our new partnership with Lyft makes sure our flyers are also cared for on the ground as they go places,” said Sangita Woerner, senior vice president of marketing and guest experience at Alaska Airlines.