Amsterdam’s “Stay Away” Campaign Targets British Tourists Seeking Drugs and Parties

Amsterdam, known for its liberal drug policies and vibrant nightlife, is implementing a campaign to discourage British male tourists aged between 18 and 35 from visiting the city for drugs or parties. The local authority’s online campaign aims to keep out “nuisance-causing visitors” by showing warning advertisements targeting specific online search terms related to partying and cheap accommodation.

Amsterdam’s local authority launched the “Stay Away” campaign to address excessive tourism and discourage visitors seeking drugs and partying. The campaign specifically targets British male tourists aged between 18 and 35 who use search terms related to stag parties, pub crawls, or cheap hotels in Amsterdam. Warning advertisements showcase the risks and consequences of excessive drug and alcohol abuse, aiming to deter potential visitors.

The campaign is part of Amsterdam’s broader efforts to combat excessive tourism and attract different types of tourists. The city is launching the “How to Amsterdam” campaign, utilizing social media and hotel facilities to inform visitors about unacceptable behavior, such as being drunk and disorderly or purchasing drugs from street dealers. In February, the city also implemented measures in the red light district to reduce nuisance and crime, including a ban on smoking cannabis in public and earlier closing times for bars, clubs, and sex work establishments.

Amsterdam recognizes the need for further action to ensure sustainable tourism in the city. Plans to close the red light district and establish an “erotic center” away from the city center have been discussed, aiming to reduce overcrowding and address the negative impact of tourism. Deputy Mayor Sofyan Mbarki emphasizes the importance of setting limits to maintain the city’s livability and prevent irresponsible growth. Amsterdam seeks to strike a balance between its metropolis status and the well-being of its residents.

The “Stay Away” campaign is part of a larger strategy to address excessive tourism and discourage visitors seeking drugs and parties. By targeting specific online search terms and showcasing the consequences of excessive behavior, the city aims to deter British male tourists aged between 18 and 35. Amsterdam recognizes the importance of sustainable tourism and will continue to implement measures to maintain the city’s livability while attracting a diverse range of visitors.