Archer Aviation unveiled its first electric flying taxi “Maker” in a Tesla-style debut

Archer Aviation unveiled its first electric flying taxi “Maker” in a Tesla-style debut on Thursday as an increasing number of investors and aviation companies pile into the hot but yet-to-be-approved urban air mobility space.

Interest in zero-emission aircraft that take off and land like helicopters but fly like planes is growing as aerospace companies look for new markets and face pressure to help decarbonize their industry though the battery-operated vehicles.

Maker’s debut, staged at a hangar using XR technology to simulate a ride, followed news on Thursday of two separate deals involving electric Vertical Take-Off and Landing (eVTOL) aircraft companies based in Britain and Brazil.

Archer’s aircraft does not yet fly commercially but it mounted an extravagant show under a new chief creative officer who has decades of experience in experiential design and television production, Kenny Taht, to attract attention.

Archer expects Maker’s commercial launch in 2024 in Los Angeles and Miami and is in the process of certifying the piloted four-passenger aircraft with the Federal Aviation Administration, co-founder and co-CEO Brett Adcock told Reuters.

“Our real goal is to make a mass market transportation solution in and around cities,” Adcock said. www.reuters.com