Atlas Ocean Voyages Empowers Advisors via Approach Guides
Atlas Ocean Voyages has partnered with Approach Guides to equip travel advisors with co-brandable marketing pages and advanced support tools, streamlining the way they promote the line’s intimate, yacht-style expedition cruises. The collaboration delivers turnkey “content experiences” that highlight Atlas’s unique itineraries, onboard adventures, destinations, ships and special promotions, enabling advisors to attract clients with personalized, visually compelling digital pages without dedicating hours to custom design work.
“Selling our yacht-inspired expedition cruises—intimate, upscale, immersive—requires a personal touch,” says Colleen Rodriguez, vice president of marketing at Atlas Ocean Voyages. She explains that advisors often struggle to balance the creative demands of marketing with the time-sensitive needs of clients. “This partnership is born out of a deep respect for our travel advisor partners: equipped with this new technology, advisors can showcase all of the special Atlas touches that delight clients, without the time-consuming, mundane tasks associated with traditional marketing.”
Through the Atlas-branded portal on inspires.to/atlas, advisors can generate a tailored microsite in minutes by selecting from professionally designed modules that spotlight Atlas’s expedition vessels, rare wildlife encounters and immersive shore excursions. Each page can be co-branded with the agency’s logo and contact details, ensuring a seamless extension of the advisor’s own digital presence. Interactive galleries, video embeds and downloadable brochures further enrich the content experience, creating an immersive narrative that guides potential travelers through every aspect of an expedition voyage.
Once created, these content experiences can be distributed across multiple channels. Advisors can share the co-branded pages on their agency websites using simple iframe integrations, embed links in targeted email campaigns, and publish them on social media platforms to engage followers. At in-person travel shows or client meetings, the pages can be accessed via QR codes printed on business cards or brochures, allowing prospects to instantly view curated expedition highlights on their smartphones. This multi-platform flexibility ensures that the advisor’s messaging remains consistent and engaging, regardless of how the client prefers to interact.
To ensure advisors maximize the new tools, Atlas Ocean Voyages is hosting a masterclass webinar that provides step-by-step guidance on creating and promoting co-brandable pages. During the webinar, marketing experts from Atlas and Approach Guides demonstrate best practices for driving traffic, optimizing SEO, and converting page views into bookings. Attendees also receive insider tips on customizing content to mirror their agency’s unique style and client demographics, further strengthening the advisor-client relationship.
“Delighting agents with less work,” Rodriguez says, underscoring the efficiency gains that empower advisors to focus on high-value tasks such as itinerary planning and client consultations. “It’s a magical combination for our travel advisors and it’s sure to elevate our business together,” she adds, noting that the partnership reflects Atlas Ocean Voyages’ broader commitment to investing in the advisor community.
The launch of this co-branding initiative arrives at a pivotal moment as expedition travel grows in popularity and competition intensifies among small-ship cruise lines. By arming advisors with ready-to-deploy content experiences, Atlas Ocean Voyages and Approach Guides are setting a new standard for collaborative marketing in the travel industry. Travel advisors can access the service at no cost by visiting inspires.to/atlas and registering with their agency credentials. With these innovative tools at their fingertips, advisors are better positioned to attract adventure-seekers, boost conversion rates, and forge lasting client loyalty.
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