Bluebox deploys wireless IFE for Jambojet

Further details of JamboJet’s new in-flight entertainment system have been released.

Customised for Kenyan airline Jambojet, Global Onboard Partners’ destination platform Global Destination Explorer, branded Jambojet Destination Explorer, provides information and the best travel tips across the customer journey, before, during and after the flight with helpful real-time notifications in each destination.

Jambojet Destination Explorer is the main feature of the new JamboPlay IFE service which can be accessed via a browser on passengers’ own devices over a wireless network provided by Bluebox Aviation Systems’ portable wireless IFE platform, Bluebox Wow.

“With the deployment of Jambojet Destination Explorer on Bluebox Wow, we’re demonstrating yet another new application for IFE – tourism and destination promotion. Our digital platform is being used to excite passengers about their destination ahead – engaging them via their own devices and establishing a foothold from which Jambojet itself can explore adding further revenue-generating features to the service as it evolves,” said Paul Rayson, Business Development Director, Bluebox. “Whether more traditional movies and TV, onboard retail, or this kind of unique destination-focused engagement, Bluebox Wow offers so much scope for creativity and innovation, enabling our airline customers an opportunity to explore how best to enhance their own unique passenger experience on board.”