Boeing’s Reputation Decline Doesn’t Ground Airline Partners

Boeing’s corporate reputation has faced significant challenges in recent years, experiencing a notable decline, according to the Axios/Harris 100 report. Despite Boeing’s struggles with quality control issues, major airlines like Alaska, Delta, and Southwest, which operate its jets, have managed to maintain their reputations.

Alaska Airlines Makes Strides Alaska Airlines has made its debut on the top 100 list, reflecting positively on its response to the Boeing crisis. Ranked at No. 50 with a “good” overall rating, Alaska Airlines excelled in dimensions such as trust, vision, and culture. CEO Ben Minicucci emphasized the importance of Boeing’s commitment to quality control, urging for improvements to ensure excellence in aircraft delivery.

Southwest Airlines Bounces Back Southwest Airlines has begun to recover from the operational challenges it faced in 2022, which significantly impacted its reputation. Despite a drop in reputation scores following the winter meltdown, Southwest is showing signs of improvement, particularly in dimensions like vision and ethics.

Delta’s Continued Rise Delta Airlines has seen steady growth in its reputation, rebounding from previous setbacks, including criticism for its response to social and political issues. With a reputation score increase over the past three years, Delta excels in areas such as culture, products and services, and trajectory.

Notable Absences American Airlines and United Airlines did not make the top 100 list this year, indicating a shift in perception compared to previous years. Both airlines have faced challenges in reputation management, with United’s reputation deemed “good” last year, and American not appearing on the list since 2019.

Boeing’s Challenges Boeing, while experiencing a decline in reputation, still maintains a strong vision rating. However, ongoing quality control issues have led to a poor reputation rating, particularly in trust, citizenship, and character dimensions. With CEO Dave Calhoun set to depart by the end of 2024, Boeing faces a pivotal moment in its efforts to regain trust and restore its reputation.

As Boeing navigates through these challenges, the departure of key executives signals a potential shift in strategy and leadership. The aviation industry will be closely watching to see how Boeing addresses its reputation concerns and implements measures to enhance quality control and regain stakeholder trust.

Sources: AirGuide Business airguide.info, bing.com, axios.com