Brand leaders extol virtues of overcoming racial bias

Board members from Diageo, Mars and P&G discuss steps they’ve taken to avoid the pitfalls of racial bias in marketing. Dale Green, Mars’ global brand director, talks about the importance of its Full Potential program, noting, “We hope by being more representative and challenging stereotypes, our adverts can help shape a better world,” while Anne Joffre Bonnaillie, P&G’s senior director of equity and inclusion, said, “we have learned that equity and inclusion change happens through organization’s accountability, capability building, and clear KPIs.”