Build a digital content strategy that really works

Podcasts, social media posts, email newsletters, YouTube videos and other digital tools together create a digital content strategy, which blogger Lacy Boggs defines as “a group of tactics you’ve chosen strategically to help you reach a particular goal in your business.” To develop an effective strategy, Boggs says, first determine what you would like to achieve in the next 6 to 12 months, and then get started on the steps that will help you build your audience of potential customers.