Cebu Pacific Lights Up Burj Khalifa for New Campaign
Cebu Pacific (CEB) made headlines by transforming Dubai’s iconic Burj Khalifa into a vibrant canvas with a stunning projection show titled “Fly to Happy, Fly to the Philippines.” This groundbreaking event marks Cebu Pacific as the first Philippine company to project a campaign onto the world’s tallest building, standing at an impressive 828 meters.
The dazzling light show was unveiled on November 22, 2024, capturing the attention of thousands around the globe. “We’re proud to share a piece of home on such a grand stage,” said Xander Lao, Cebu Pacific’s President and Chief Commercial Officer. “This is a celebration of Philippine pride and an invitation for travelers to connect with the unique beauty, culture, and warmth that our country offers.”
Showcasing the Philippines’ Natural Wonders
The projection featured breathtaking visuals of the Philippines’ renowned landscapes, highlighting the pristine beaches of Boracay, Palawan, and Cebu. Spectators were also treated to stunning images of Mayon Volcano in Legazpi, the Chocolate Hills in Bohol, and Mt. Apo in Davao. These visuals not only celebrate the natural beauty of the Philippines but also serve as a powerful invitation for global travelers to explore these extraordinary destinations.
Connecting Filipinos Abroad with Home
Beyond attracting international tourists, the campaign holds special significance for Filipinos residing and working in the United Arab Emirates (UAE). The projection offered a nostalgic glimpse of home, fostering a sense of connection and pride among the Filipino community in Dubai.
Special Seat Sale to Boost Travel
In conjunction with the Burj Khalifa projection, Cebu Pacific launched a special seat sale from November 22 to 30, 2024. This limited-time offer allows passengers from major international hubs—including Hong Kong International Airport (HKG), Singapore Changi Airport (SIN), South Korea’s Incheon Airport (ICN), Sydney Kingsford Smith Airport (SYD), and Dubai International Airport (DXB)—to book discounted flights to the Philippines for travel in early 2025. This promotion aims to make travel more accessible and encourage more visitors to experience the Philippines’ diverse attractions.
Expanding Reach Across Asia and Beyond
Cebu Pacific operates flights to over 60 destinations across Asia, Australia, and the Middle East. This extensive network ensures that travelers from key regions can easily access the Philippines, enhancing connectivity and supporting the country’s tourism industry. The special seat sale is part of Cebu Pacific’s broader strategy to boost tourism and provide affordable travel options to both international visitors and the Filipino diaspora.
Enhancing the Travel Experience
Cebu Pacific’s initiative to project their campaign on Burj Khalifa is a testament to their innovative approach to marketing and customer engagement. By leveraging one of the world’s most recognizable landmarks, Cebu Pacific effectively increases brand visibility and reinforces its commitment to promoting Philippine tourism on a global scale.
Sustainable and Memorable Campaign
The projection show not only serves as a marketing tool but also emphasizes sustainability and technological advancement. Utilizing advanced projection technology, Cebu Pacific delivered a visually captivating experience that minimizes environmental impact while maximizing reach and engagement.
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