Clear Eyes 12x Daily Use as AI Fuels ID Security Demand

Clear, best known for expediting airport security lines, is expanding its identity verification technology beyond travel as AI deepfakes and identity fraud escalate across industries. CEO Caryn Seidman Becker, recently named to CNBC’s 2025 Changemakers list, envisions Clear becoming part of users’ daily lives—not just airport routines.

Founded out of bankruptcy in 2010, Clear now serves over 30 million members and operates across major U.S. airports, plus international locations like Amsterdam and Rome. Seidman Becker’s vision for the brand extends into legal, hiring, and corporate spaces, where identity threats are growing.

“From 12 times a year to 12 times a day” is her new benchmark, as Clear pursues real-world use cases including legal document verification. In April, Clear partnered with DocuSign, allowing users to link biometric profiles to digital signatures. This helps verify true signers and boosts document security.

Clear is also working with Uber to verify riders, Okta to enhance enterprise logins, and hiring platform Greenhouse to ensure job applicants are who they claim to be. By 2028, up to 25% of applicants may use deepfake or spoofed identities, according to Gartner.

Seidman Becker stresses that “an ID document is not an identity” in the age of synthetic identities. Clear’s multi-layered biometric verification—including facial recognition, fingerprinting, and iris scans—offers stronger safeguards than traditional methods.

“If you stay still, you become irrelevant,” she said. “Our mission is to embrace change, evolve constantly, and be ready for the threats of tomorrow.”

Clear’s identity tech is now setting a new standard for security in the digital age.

Sources: AirGuide Business airguide.info, bing.com, cnbc.com