Cornett, VisitLEX woo “The Queen’s Gambit” fans

Cornett and VisitLEX are maximizing the fact that Lexington, Ky., is the hometown of the protagonist in Netflix’s “The Queen’s Gambit” with an experiential campaign that features “The Beth Harmon Room” in the 21c Museum Hotel. The push also includes a “Queen’s Gambit Tour,” which points out locations of historical interest that were featured in the show.