Coronavirus spurs 5 Banyan Tree brand additions

Growing consumer interest in resort adaptation, wellness, sustainability and community engagement, largely sparked by the pandemic, has inspired the creation of five new hotel brands by Singapore-based Banyan Tree Group. The “Stay for Good” theme will resound in openings next year of the Garrya, Homm and Folio brands, plus extensions of Banyan Tree’s Veya and Escape lines.