Delta and Spotify collaborate on curated playlist
Delta and Spotify are partnering to ‘reimagine’ the in-flight audio experience exclusively on Delta Studio.
From September, Delta passengers will be able to listen to specially curated versions of Spotify’s most popular playlists and more than 40 select podcast series curated by Spotify and Delta.
“Our customers expect the very best in-flight entertainment when flying on Delta and Spotify is the very best in music and podcasts,” said Ranjan Goswami, S.V.P. – Brand Experience. “We are not only elevating the audio experience onboard, but best-in-class content also is the foundation for our vision of a more personalised travel journey in the future that customers won’t find anywhere else.”
Available only on Delta, customers can enjoy eight specially curated versions of Spotify playlists that feature tastes of some of Spotify’s most popular playlists, including: Mood Booster, Relax & Unwind, RapCaviar and Hot Country.
These curated playlist mixtapes and podcasts will be regularly updated and expanded with new tracks and episodes to ensure customers always have the latest hits and new playlists during their journey.
The new audio section lives within the familiar Delta Studio interface on seatback screens.
With fast-streaming Wi-Fi coming to more routes this year, customers can also choose to stream Spotify directly from their personal mobile device with the purchase of in-flight Wi-Fi access.