Delta brings in Touch to solve IFE content bottleneck

Delta Air Lines (Delta) has appointed Touch Inflight Solutions (Touch) as its exclusive IFE content service provider (CSP), tasked with easing content bottlenecks in the IFE content supply chain.

Under the terms of the deal Touch will provide services including automated media management, content licencing and analytics, media processing and delivery, and bring in innovations as they mature. Touch will also use its digital media tools to help Delta and its in-house teams deliver the next generation of inflight entertainment (IFE) to more than 145,000 seatback displays with greater efficiency.

Over the past few years, Touch has been developing technologies to solve the issue of content bottlenecks and claims to have made it possible to deliver media onboard an aircraft in just 24 hours – significant as delivery can take 60 days in many cases. These technologies include ABOVE, a cloud-based media distribution platform, and Touch Media Center, an IFE workflow platform.