Disney Cruise Line Joins Forces with Roku to Highlight the New Disney Treasure Ship in Roku City

Roku, the popular streaming platform, has partnered with Disney Cruise Line to showcase the much-anticipated Disney Treasure, Disney’s newest addition to its fleet, in the digital realm of Roku City. Roku City, known for being more than just a screensaver, is a vibrant, purple-hued digital metropolis filled with movie and television references, capturing the attention of millions of Roku users.

This unique collaboration is set to celebrate the launch of Disney Treasure, scheduled for December 2024. The integration in Roku City aims to bring a sprinkle of Disney magic directly into the homes of Roku streamers. The screensaver scene will feature elements inspired by Disney Treasure, including the Haunted Mansion Parlor, the Broadway-style show “Disney The Tale of Moana,” and the allure of Castaway Cay, Disney’s private island in The Bahamas.

In an increasingly competitive TV streaming ecosystem, innovative partnerships like this are crucial for brands seeking to stand out. The collaboration with Roku not only delights streamers but also ensures that Disney Cruise Line remains a prominent presence in the streaming world.

Roku City, already a favorite among Roku’s user base, is opening doors for brands like Disney Cruise Line to engage with viewers in a more interactive and enjoyable way, leveraging the largest screen in the household. This partnership exemplifies how entertainment and marketing can merge seamlessly, enhancing the streaming experience while bringing attention to Disney Cruise Line’s newest venture, the Disney Treasure.