Etihad’s latest collaboration with local talent celebrates UAE at 50

Etihad Airways, the national airline of the United Arab Emirates, has launched the latest in a series of initiatives celebrating the UAE’s golden jubilee year. The airline has collaborated with the youngest Emirati chef, an author, ice-skater, artists, and musical performers to curate unique works to commemorate the special anniversary.

“We’ve taken the UAE’s 50th Anniversary to our heart and challenged ourselves to work in conjunction with Emirati talent to showcase the unique spirit of the UAE to the world,” Amina Taher, Vice President Brand, Marketing and Sponsorships, Etihad Airways, explained.

“As the second phase of our year-long UAE 50 celebration, the project aims to raise the profile of the UAE as a hotspot for culture and art. Each expressionist will spotlight one of the UAE’s values of inclusion, resilience, honesty, creativity, inspiration and passion. We hope these heart-warming collaborations will inspire future creators and elevate Abu Dhabi and the UAE’s place on the world’s culture-map,” she continued.

Dubbed ‘the youngest Emirati chef’, Aysha Al Obeidli, 13, has worked with Etihad to create a dessert to be served with Etihad’s children’s meals on flights over the UAE’s National Day weekend (1-3 December).

Aysha’s video has launched on Etihad’s social media channels.

The final collaboration is with a ‘talented member’ of Etihad’s cabin crew and will be revealed in September.