Europe’s All-Inclusive Resort Market Expands with New Travel Opportunities
All-inclusive resorts have long been associated with the sun-drenched beaches of Mexico and the Caribbean, but that’s rapidly changing as the all-inclusive market makes significant inroads into Europe. This expansion is providing travel advisors with a wealth of new vacation options for their clients, catering to the growing demand for cost-effective and stress-free travel experiences.
Growing Demand for European All-Inclusives
“While the all-inclusive segment is well-established in Latin America and the Caribbean, Europe is on the brink of a significant growth opportunity,” said Brian Canning, Chief Marketing, Product & CX Officer at Delta Vacations. As global brands expand their offerings in Europe, travelers will soon have access to a wider range of high-quality all-inclusive options. This growth is expected to boost the popularity of European resorts, offering more diverse and appealing choices for those seeking the perfect all-inclusive getaway.
One of the key drivers behind this trend is the appeal of cost predictability. “American travelers increasingly value the cost predictability that all-inclusive resorts offer,” said Patricia Christensen, Director of Product Development at Delta Vacations. By fixing vacation costs upfront, European all-inclusive resorts have become particularly attractive to budget-conscious travelers.
Hyatt Inclusive Collection Leads the Charge
To meet this rising demand, Delta Vacations has expanded its portfolio to include offerings from leading all-inclusive resort companies, particularly those under the Hyatt Inclusive Collection umbrella. In Mallorca, for example, Delta Vacations has added several properties to its roster, including Secrets Mallorca Villamil Resort & Spa, Zoëtry Mallorca, and Dreams Calvia Mallorca.
“Hyatt Inclusive Collection is the largest portfolio of luxury all-inclusive resorts in the world, with more than 100 properties and nearly 50 new additions across Europe,” said ALG Vacations Group President Ray Snisky. This strategic expansion aims to meet the growing demand from both European and U.S. travelers seeking all-inclusive experiences in new and exciting destinations.
Snisky highlighted that European all-inclusive vacations not only help reduce unplanned expenses but also minimize the stress of planning every detail, especially for multi-stop itineraries. “Beyond convenience and value, all-inclusive resorts offer a familiar experience, making them an ideal choice for first-time overseas travelers,” he added.
“City and Sand” Itineraries and More
One emerging trend in the European market is the “City and Sand” itinerary, where travelers explore vibrant cultural and historical city centers before unwinding at a beachfront resort. This approach allows travelers to enjoy the best of both worlds—cultural enrichment and relaxation.
The growth of the European all-inclusive market also includes other major players like Palladium Hotel Group, which recently added the Grand Palladium Sicilia Resort & Spa in Sicily to Delta Vacations’ portfolio. Additionally, Hilton’s European offerings include the DoubleTree by Hilton Bodrum Isil Club and the Hilton Dalaman Sarigerme Resort & Spa in Turkey.
Newer brands are also making their mark, such as Tivoli Hotels & Resorts with its Tivoli Alvor Algarve in Portugal, and the boutique eriro resort in Ehrwald, Austria, nestled at the base of the Zugspitze Mountain range.
A Win-Win for Travel Advisors and Clients
The influx of all-inclusive resorts into Europe presents a win-win situation for both travel advisors and their clients. “By expanding our brand’s presence in Europe, we’re offering travelers and agents a broader selection of familiar, trusted all-inclusive options that deliver the quality and service they expect from Hyatt,” Snisky concluded. This expansion is set to redefine the European travel landscape, offering more choices and greater convenience for travelers seeking a seamless and memorable vacation experience.