Expedia CEO Details AI Strategies to Boost Travel in 2025
Expedia Group’s CEO, Ariane Gorin, highlighted a robust financial performance in 2024, with the company reporting a 10% increase in Q4 revenue to $3.1 billion, and a full-year revenue of $13.7 billion, up 7% from 2023. These results were propelled by significant growth in B2B revenue, which jumped 21%, and a 25% increase in advertising revenue. Key B2C brands like Expedia, Hotels.com, and Vrbo also saw substantial growth.
As Expedia moves into 2025, Gorin outlined three strategic priorities to leverage the company’s momentum: enhancing value for travelers, investing in high-growth areas of the business, and continuing to drive operating efficiencies and margin expansion. Central to these efforts is the integration of artificial intelligence (AI) across various facets of the company.
Gorin elaborated on three specific AI-driven strategies. Firstly, Expedia aims to improve product experiences for both B2B partners and travelers, ensuring a delightful interaction that encourages repeat business. While she did not update on the progress of Expedia’s AI assistant, Romie, she emphasized the ongoing enhancements in user experience.
Secondly, Gorin addressed changing travel behaviors, noting that AI will play a crucial role in adapting to new search paradigms as travelers begin to utilize generative AI-native search tools. Expedia’s tech-savvy marketing team is ensuring visibility in these new search venues.
The third strategy involves identifying and collaborating with AI-native travel startups to foster innovation and possibly integrate new supply sources.
Despite challenges, Gorin remains optimistic about Expedia’s direction, particularly with strategic initiatives around Vrbo and Hotels.com and plans to further expand and refine their tech capabilities and market approach in 2025.
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