Finnair reintroducing travel retail service

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Finnair retail catalogue covers

Finnair is set to restart its travel retail service on 1 December.

The Nordic carrier will offer a renewed travel retail pre-order service, with a new luxury range inspired by Nordic design and sustainability that will be continuously updated to ensure items are popular and relevant.

Items include accessories and cosmetics from quality brands like Marimekko, Makia (which makes bags out of recycled material), Rokua (organic skincare for men), Het-ki-nen (organic pine lip balm) and Lancôme Idôle Edp with refillable bottle.

The service will be available on intercontinental and European flights and will create a seamless experience from the moment a passenger makes an order to their purchase being delivered in-flight.

Elina Wahlman, Finnair Business Manager, Travel Retail and Ancillaries, said: “We are excited to bring back our travel retail service that offers our customers a great selection of popular products.

“With more focus on pre-orders, we can ensure we only carry items that our customers need, which helps reduce aircraft weight and thus emissions.

“Customers’ interest in online shopping and pre-ordering travel retail is growing, and so our aim is to focus on developing our digital channels and pre-order selection to better serve these needs and wishes.”

Finnair customers can pre-order retail products before their journey online via the Finnair Shop at finnairshop.com or within the Finnair mobile app.

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