Global Eagle rebrands as Anuvu serving airlines and maritime markets

Having emerged from insolvency proceedings and backed with new investment, Global Eagle has rebranded as Anuvu to better reflect its focus on mobility markets.

Anuvu is the company’s take on ‘a new view’ and will be applied to all companies under the Global Eagle umbrella except for masFlight, NavAero and Criterion.

Josh Marks, Chief Executive Officer, stated: “Our recent sale to new owners and their investment in our business provides a unique opportunity to align our brand with our vision. Since we formed as a SPAC over a decade ago, we have operated under the Global Eagle brand as we acquired companies serving airlines and maritime markets.

“Now, as one company aligned around passenger entertainment and connectivity, we introduce you to Anuvu. This is more than a name change; our new brand and fresh visual identity highlight the innovative perspective we deliver to the mobility markets we serve. We continue to invest in technology that meets our customers’ performance and value requirements today, while providing a future roadmap with curated content, cloud-based content operations, and multi-platform broadband satellite networks. Now more than ever, our clients seek a partner that will support them as passenger and guest expectations accelerate post-pandemic.”

Anuvu welcomes a new board of directors, as well as a new executive leadership team, as announced in the spring. Marks concluded: “Anuvu represents the evolution in our business and showcases our innovation and future-proof solutions for customers, as our worldwide team meets their content and connectivity needs with inventiveness and flexibility.”