Grapevine, BTP Team Up to Target TMC Hotel Attachment

Hotel sourcing system BTP Automation is partnering with AI travel technology supplier Grapevine to use their respective offerings to help travel management companies improve hotel attachment rates, the companies announced. With the collaboration, as BTP influences TMC hotel negotiations, Grapevine in turn drives those recommendations to travelers, according to a BTP spokesperson. BTP in recent weeks also announced a partnership with Tripkicks to add its hotel data to Tripkicks messaging offering.

Michael B. Baker www.businesstravelnews.com