Grasp Links with Traxo to Capture Off-Channel Bookings

Corporate travel data and analytics provider Grasp Technologies has partnered with off-channel booking capture specialist Traxo to offer Grasp clients a more complete picture of travel booking activity and spending.

Under the alliance, Grasp will leverage Traxo’s platform to gather information from bookings made outside a company’s approved channels, such as those made via direct supplier websites or consumer-facing online travel agencies. An average of 40 percent of all bookings made by Grasp clients from 2017 through 2019 took place through non-approved channels, according to the company.

Under terms of the partnership, Grasp also will use Traxo internally for its own business travel, while Grasp has been added to Traxo’s third-party marketplace network.

Traxo in July partnered with professional services provider ZS Associates, itself a Traxo client, to offer a new travel and expense analytics service to other corporate travel departments. That launch followed Traxo partnerships with duty of care provider Safeture, price assurance specialist Smart Hotel Rate and hotel program automation developer BTP Automation. And in 2020, Traxo rolled out a TMC-focused service, with Fox World Travel as its first TMC

Adam Perrotta  www.businesstravelnews.com