Hawaiian to kick off Rainbow Runway Challenge

As part of Pride Month and in anticipation of the Honolulu Pride Parade and Festival in October, Hawaiian Airlines is partnering with native-born Mark Kanemura to kick off its Rainbow Runway Challenge sweepstakes on TikTok. Users can enter for a chance to ride with Kanemura on the Hawaiian Airlines Pride float by following Hawaiian Airlines, sharing their runway walk and using the context hashtag on TikTok.