How consumer diversity drives ethnic grocery growth

Isaac Mizrahi, Alma co-president and Hispanic Marketing Council board member, talks in this Q&A with Abasto Media Executive Director Gus Calabro and Cardenas Marketing Chief Marketing Officer Adam Salgado about how the ethnic grocery business has changed in the past year. A shift toward multicultural consumers in the US should encourage marketers and brands to assess packaging, communications, community support and other considerations, Mizrahi notes.