How PepsiCo is building bonds with Hispanic community

PepsiCo’s five-year, $170 million initiative to support Hispanics economically and academically is also taking a deep dive into understanding this diverse community, said Marissa Solis, senior vice president of marketing for Frito-Lay North America. “There’s a commitment to working with Hispanic-owned companies in the sector, whether that’s agencies, production companies, directors or actors, the aim is to create authentic Hispanic content,” said Solis.