Hurtigruten Launches $300 Booking Bonus & Marketing Tool

HX is thanking travel advisors with a $300 booking incentive and a co-branded marketing solution designed to simplify expedition bookings and boost conversions. From now through May 14, any advisor who secures a new double-occupancy reservation will receive a $300 Amazon gift card, while solo bookings earn $150. Group reservations qualify once guest names are applied, although interline rates and travel-advisor fares are excluded from the promotion.

In tandem with the booking bonus, HX has teamed up with Approach Guides to launch a free, co-branded marketing platform. Advisors can register for a May 8 webinar to see how pre-built content featuring HX itineraries, destination highlights and signature expedition elements can be seamlessly shared with clients. The platform also includes a fully integrated, co-branded website where travelers can view real-time pricing and availability, empowering advisors with turnkey digital campaigns that drive direct bookings.

“HX is the largest expedition cruise company in the world, but many advisors in North America are just getting to know our product,” said Steve Smotrys, managing director and senior vice president of commercial for the Americas. “This partnership gives them everything they need to start promoting HX right away—with intuitive tools that are beautifully designed and built to convert.”

By combining a generous Amazon gift card incentive with advanced marketing resources, HX aims to deepen relationships with its trade partners and accelerate growth in the expedition segment. Advisors can register for the webinar, access the co-brand portal and qualify for gift cards by visiting the HX trade portal before May 14. With these new incentives and tools, advisors are equipped to showcase HX’s remote-destination cruises and deliver exceptional experiences to adventure-seeking clients.

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