Interest in wellness travel is rising
More travelers are expressing an interest in wellness activities as part of their vacations in light of the stress brought on by the continuing pandemic, with an American Express survey showing 76% of respondents saying they wish to spend more on trips with well-being activities. Hotels and spa resorts, partially due to the effects of pandemic closures on their business, have also expanded their wellness offerings in response to the heightened interest, including nature walks and meditation.