Introducing: Passenger Leakage
Skyscanner has launched a new solution to help airports understand ‘passenger leakage’ and target route development opportunities
The unique Catchment Analysis data module is launched as part of the company’s SaaS business intelligence tool, Travel Insight Vision
The advanced solution uses geo-located search data from over 90 million travellers worldwide to help airports quantify ‘passenger leakage’ and understand the top routes, origins and destinations.
Developed in collaboration with airport partners, powerful segmentation analysis provides detailed information about how travellers are being influenced by the availability and costs of flights, and where airports may be leaking passengers to competing airports within a defined catchment area. This segmentation allows for an in-depth understanding of ‘passenger leakage’ based on factors ranging from overall demand to the day of the week, as well as country, region, state and city catchment areas.
Unlike other solutions that can often rely on census and other third-party data sources, the Catchment Analysis module provides insights based on true user demand.
Michael Docherty, Head of Data Partnerships at Skyscanner commented:
“According to our research 63% of travellers consider two or more airports when booking a flight. And as aviation continues to bounce back across the globe, the competition between airports to capture travellers’ attention and share of wallet has never been greater. Our new Catchment Analysis solution provides actionable intelligence – based on true user demand – to create strong business cases and strategies to beat the competition, open new routes and boost marketing performance. We continue to expand the features and functionality of Travel Insight Vision to make it the go to solution for any organisation wanting to understand the latest trends in global aviation.”
Bertrand Coquant, Deputy Director Aviation Development at Groupe ADP, said of Skyscanner’s data:
“We’ve found Skyscanner’s search data to be invaluable in providing forward-looking insights into demand at a route level. This enables us to make strong business cases to airlines for new route development opportunities. We’re continually impressed with the dataset’s global scale and segmentation options. It forms a key part of our network planning across Groupe ADP and, importantly, can provide quick, actionable intelligence to help us respond to fast-moving market conditions.”