JetBlue employs artificial intelligence

JetBlue is employing artificial intelligence to provide dynamic input for scheduling and price setting. “Collaborating with FLYR, a pioneer of AI-driven revenue optimization software, is another example of how we can amplify the ‘JetBlue Effect’ — keeping fares as competitive as possible without compromising the customer experience — an ethos that is mirrored in FLYR’s partnership approach,” said Dave Clark, head of revenue and planning.