Los Angeles welcomes back tourists

The Los Angeles Tourism & Convention Board created an in-house campaign, produced by Plus Plus, which is encouraging visitors by declaring “Your Comeback Starts Here.” A 60-second spot stars a diverse range of Los Angeles creators and is running on cable and OTT TV in 21 markets, across Instagram, TripAdvisor and Facebook, and the push includes a takeover of IMDB’s homepage two days prior to the Academy Awards on April 25.