Luxair launches the VisitLuxembourg Simon beer collection
Luxair has teamed with Luxembourg for Tourism to promote the new VisitLuxembourg application.
As part of its support, Luxair is highlighting a beer from the Simon brewery, in 33 cl cans, distributed on board its flights. This exclusive collection comes in three different designs, inspired by three of the most beautiful places in Luxembourg: Vianden Castle, Place de la Constitution with Gëlle Fra and Pont Adolphe.
Each can distributed on board also presents a description of these sites and invites passengers to discover all the tourist sites of the country via the new VisitLuxembourg application.
According to Sebastian Reddeker, CEO of Luxembourg for Tourism: “This collaboration is part of LFT’s many activities to promote Luxembourg abroad, as well as the communication around the application. The VisitLuxembourg app is the ideal companion for a stay in Luxembourg. Our goal is to connect Luxair passengers, from the moment they land, with the destination. Including business travellers, who – due to time constraints – often cannot take advantage of our country’s wealth.”
Gilles Feith, CEO of Luxair added: “We are happy to be able, once again, to play our role of Luxembourg’s Ambassadors. This is a role that is close to our hearts, and, with this original initiative, we want to be able to attract the attention of as many passengers as possible across Europe. Other initiatives in this direction are also being prepared on our side.”
Alexander Preston www.inflight-online.com