MassMutual, NY Times promote Black-owned businesses

MassMutual and The New York Times teamed up to create a campaign marking the centenary of the Tulsa Race Massacre that features shoppable ads on the newspaper’s site and spotlights 100 Black-owned businesses across construction, creative services, design, fashion, food, technology and others. The illustrative ads were created by Sabrena Khadija, a Sierra Leonean-American artist, and the campaign was led by the New York Times’ T Brand studio with MassMutual’s agency Giant Spoon.