“McAtlas”: A Visual Feast of McDonald’s Global Menu Variations Captured in New Book

McDonald’s might be synonymous with Big Macs and fries, but a new book titled “McAtlas” by award-winning photojournalist Gary He showcases the chain’s lesser-known global offerings. The book features over 200 vibrant photographs from 55 countries across six continents, revealing how the fast-food giant tailors its menu to local tastes.

From the McBaguette in France to the McSpaghetti in the Philippines, “McAtlas” explores the culinary diversity of McDonald’s around the world. It also highlights unique architectural designs of McDonald’s outlets, such as the teardrop-shaped glass structure in Batumi, Georgia, and the world’s only ski-in McDonald’s in Sweden.

Gary He’s journey began with a Ramadan meal in Marrakech, which sparked his curiosity about the global variations of McDonald’s offerings. His research revealed a gap in comprehensive coverage of the company’s expansive menu diversity, inspiring him to create “McAtlas.”

The book delves into the autonomy McDonald’s grants its franchisees, allowing for creative and sometimes unauthorized menu items that reflect local cultures and tastes. For instance, He enjoyed Marinated Chicken Bones at a McDonald’s in Shenzhen, China, a menu item born from local culinary traditions.

“McAtlas” not only celebrates the global culinary footprint of McDonald’s but also provides insights into the company’s franchise operations and the creative freedom allowed at the local level. The book is set to be a compelling addition to the culinary literature, offering a fresh perspective on one of the world’s most iconic brands. It is scheduled for release later this year with a retail price of $49.95.