Muirhead reveals 2023 design directions for aviation leather
Muirhead, supplier of high performance leather to airlines and seat manufacturers, has announced its newest design directions for aviation leather.
The new conceptual collection revolves around the ‘ReWILDing’ theme, and according to the company, was inspired by the firm’s Scottish provenance and unwavering commitment to sustainability and circularity.
The theme will be present at Muirhead’s stand (6E95) at this year’s Aircraft Interiors Expo (AIX) in Hamburg as part of its interactive Design Garden studio.
Muirhead’s new design directions reflect some of the latest and most influential design trends in 2023, including sustainability, technology and biophilic design.
The ReWILDing concept was developed by Muirhead’s in-house design experts and champions the importance of biophilic design principles that showcase the connection between nature and human well-being.
Debra Choong, Design Manager at Muirhead and the Scottish Leather Group, said: “Every day, our in-house design experts work closely with airlines and manufacturers to co-create the perfect leather for their needs. To guide them through this process, we offer fresh insight around the latest cross-industry design and material trends, and translate these into conceptual designs to further inspire, challenge, and excite our customers.
“Our ReWILDing concept is a seamless blend of contemporary ideas, such as biophilic design, and further inspiration from our own surroundings. Not only have we pioneered circular leather manufacturing by recovering energy and by-products from process waste and end-of-life leather, but we’re also proud to be surrounded by Scotland’s epic landscapes and pristine wilderness. With that, it’s no surprise sustainability and Scottish nature were both integral to Muirhead’s design directions this year.
“At its core, ReWILDing is about restoring natural ecosystems with the reintroduction of native species. We have further distilled this into three new design directions, which respond to the challenges of the 21st century – ensuring our valued customers can stay ahead of the curve and that the designs we create today remain relevant for the next decade.”