New seating company aims to upgrade business class seating

UK-based Unum Aircraft Seating has officially launched – targeting business class seating.

Spearheaded by industry veteran Chris Brady, the former CEO and co-founder of Acro Seating, Unum, working with Acumen, will launch with two lie-flat business class seating options.

Within a given cabin seat density, Unum One and Unum OneHD are wider and longer with more spacious side furniture than competitor seats, with customisation options available to airlines who wish to match their branding and cabin designs

According to Brady, Unum’s Executive Chairman and CEO: “Unum is launching to solve airlines’ longstanding dissatisfaction with business class seating supply. Our vision is to become the credible alternative for both narrowbody and widebody aircraft, offering on-time delivery and providing customer-centric designs. We will achieve this by delivering on the needs of every airline stakeholder, from passengers and customer experience teams to procurement and engineering, aircraft lessors and cabin design agencies.

“We recognise that airlines need to succeed in business class to rebuild their finances post-COVID. Whether an airline’s strategy is for high-density business class or a super-premium spacious environment, Unum’s seating solutions offer a consistent and superior passenger experience across both single- and twin-aisle aircraft.”

He added: “Because late, inflexible delivery is unacceptable, we have worked hard to design a seat and supply chain that both mitigates risks and prioritises local suppliers and additive manufacturing. Thanks to our modular design, parts can quickly be replaced or maintained. In addition, our lightweight approach will contribute to airlines’ emissions goals by reducing fuel burn per flight.”