New structure coming to Accor’s 5K-plus stable

Accor, Europe’s largest hotel chain, will reorganize its global portfolio of 4,816 properties as of Oct. 1, designating two divisions labeled Economy, Midscale & Premium, and Luxury & Lifestyle. “By evolving from a generalist to a multi-specialist model, our aim is to further improve Accor’s appeal in the eyes of talents, owners, partners and investors,” CEO Sebastien Bazin says.