Nuremberg’s Blue Ocean Airport (NUE)

5 years with the Blue Ocean – Nuremberg Airport has successfully adopted a strategy of identifying “blue ocean” opportunities and is now putting this strategy into action as an actual brand.

It has been 5 years since the NUE team began to develop a way to better visualize the market situation at NUE and came up with the Blue Ocean concept. Blue, deep, fresh and, most importantly, shark-free waters represent the strategy of avoiding the head-on competition of “red ocean” markets and instead seeking “blue ocean” opportunities such as unserved routes.

The team noticed a while ago that airlines began to refer to the airport as the “Blue Ocean” airport and what started as a little inside joke has now become a brand that will continue to develop.

Nuremberg Airport now proudly presents the brand logo that goes with this development: the writing that is true to our main brand, “Albrecht Dürer Airport Nürnberg”, and the two signs that represent the essence of our marketing and route development strategy: a blue ocean and, most importantly, no sharks.

The airport is still known as “Albrecht Dürer Airport Nürnberg” to passengers in the Nuremberg region. Albrecht Dürer was a famous Renaissance painter, graphic artist, mathematician, printmaker and art theorist who lived and worked in Nuremberg. He was known for applying mathematics in his art and for details in his work, such as in texture, light and perspective.