Panasonic Avionics launches all-in-one digital solutions platform

Panasonic Avionics has launched a new all-in-one digital solutions platform called Modular Interactive (MI).

MI has a fully-integrated IFE interactive design and is the latest product introduction to Panasonic Avionics’ highly acclaimed digital solutions portfolio.

According to the company, the platform addresses the needs of airlines looking to extend their brand using economically sophisticated or fully custom-built IFE interactives that appeal to today’s digitally savvy travellers.

The platform has a modular design that allows airlines to integrate and scale required software builds. By personalising the seatback experience, airlines are able to speak directly to passengers reflecting different loyalty schemes, flight themes, locations, and promotional offers by tier, airline route or cabin class.

MI eliminates the expensive and time-consuming process that is typical of traditional custom GUI interactive solutions. The company says its solution is backward compatible with Panasonic Avionics’ eX3 and NEXT series systems, making it easy for airlines with Panasonic-equipped IFE to onboard and upgrade to MI.

The solution will be a part of the recently launched Astrova seatback system and will be available in the summer of 2023.

Andrew Mohr, Vice President, Digital Solutions for Panasonic Avionics, said: “With Modular Interactive, airlines are given the freedom to turn on or off services and change interactive layouts at any time and without additional software deployment.

“Airlines can assess higher levels of passenger engagement by simultaneously changing its interactive to display customised and tailored A/B testing campaigns.

“Once paired with Panasonic Avionics’ suite of solutions, airlines are able to access a full suite of revenue opportunities focused on improving passenger satisfaction, driving airline loyalty and increasing net promoter score.”