Passport Online Maintains Impressive Growth Trajectory

Passport Online, the travel agency support website, continues to show strong growth and had impressive first-quarter numbers.

Traffic numbers and click-through rates are strong for the site.

“Our Q1 2023 numbers represent a robust demand for travel, with click-through rates easily topping one million every month,” said Jeanne Colombo, President of Passport Online, in a statement. “We’ve seen click-through rates reach 22 percent, which is up eight percent over previous years. Correspondingly, impressions and unique shopping sessions are through the roof.”

As travel continues to rebound and demand is skyrocketing, Passport Online has been steadfastly supporting the travel agency and supplier communities with its suite of technology solutions.

The award-winning AgentPort that powers thousands of websites provides travel agencies with the itineraries and exclusive offers they need, from more than 100 of the leading cruise lines, tour operators and more.

At the same time, their SupplierPort product gives those 100-plus suppliers the tools they need to promote their products and allows them to see which itineraries are in the most demand. Suppliers also have the ability to monitor how their content is performing and promote what they know is going to sell.

According to recent tracking data, cruising in Alaska, Mexico and the Caribbean remain top searches as in previous years. But, this year there has been a significant interest in river cruising. The top viewed and most liked Facebook post in Q1 featured Prague in the Czech Republic. For land searches, Dublin, Ireland is emerging as the clear leader and Passport has hundreds of itineraries to both destinations.

“We are so happy that travel is back and stronger than ever, and our best-in-class technology is allowing both travel agencies and suppliers to match the increased demand,” added Colombo. “Our platforms provide access to 200,000 unique departures, more than 27,000 unique itineraries, and even exclusive offers from Consortia allowing agencies to effectively promote and market to their clients.”