P&G’s Pritchard: Take a systemic approach to diversity

Brands with pandemic-inspired, purpose-driven missions must commit to these values for the long term to ensure “this isn’t another passing moment,” said Marc Pritchard, Procter & Gamble’s chief brand officer. Marketers can take a systemic approach to weaving equality throughout campaigns by tapping diverse talent for every step of the creative process, since “accurate stories can only be told when the people behind the camera represent the people we serve,” stated Pritchard.